RTI Database Design & Services Organisation
Project Overview
RTI is an Auckland based technology company that focusses on database products, consulting and training. They had an existing website that was showing its age and was in urgent need of a makeover and there was also a desire to have a greater emphasis of using the website as a marketing tool.
Challenge
The company products and services were of a highly technical nature and so the challenge was to communicate an overview of this information clearly and to present it in as smart a way as possible. Marketing the site also presented a challenge to get the technical nature of the business across as eloquently as possible and to the most relevant audience.
Solution
Using a crisp new design on top of DMD Internet's "Quicksite Pro" (Content Management System) that the customer could update themselves, the new site presented products and services in a logical and intuitive way for its target audience. Additionally, a market research campaign using metrics from a Google Adwords campaign was initiated, which will enable further site tweaking for Search Engine Optimisation (SEO).
