Hirepool Equipment Hire and Tool Rentals

Hirepool approached DMD Internet while in the process of rebranding their company image and wanted the fresh look and feel to be reflected in their website by incorporating their new branding and redesigning other features.

Hirepool was going through a period of acquiring other companies and any solution they adopted needed to be flexible enough to incorporate the branding of new companies as they were added to the Hirepool portfolio.

Using a modified version of DMD’s Quicksite Pro, DMD Internet was able to supply Hirepool a solution that allowed the addintion of subsites incorporating separate branding and navigation systems. All content is easily updatable via the web based content management system by non-technical staff. An additional challenge was tailoring both design and content to ensure the site was optimized to provide optimum search engine performance. DMD’s marketing department continue to work with Hirepool to provide online marketing programmes that drive targeted traffic to the site.