DVD Unlimited

Project Overview

DVD Unlimited is one of the top two NZ companies dedicated to supplying DVD rentals online. They needed a reliable online platform and a competitive marketing strategy in order to grow their business and increase their market share.

Challenge

With no real marketing benchmark in this relatively new industry, substantial research was required to establish what potential customers would respond to most effectively to an online business in this highly competitive industry.

Solution

In addition to designing the website, DMD undertook a comprehensive internet marketing campaign based primarily around Pay Per Click (PPC). Using this solution, DMD were able to help DVD Unlimited analyse the best performing ads and other metrics critical to the success of their business. In every sense the design and research work undertaken by DMD was considered to be a very profitable investment by DVD Unlimited.