Drugs.com

Building the world’s most popular drug and medication resource. Read below how DMD secured one of the top 5 domain names and created a website visited by thousands of people every hour.

Drugs.com originated with a NZ based pharmacist and investor who wanted a way to use his knowledge of pharmaceuticals and sought DMD for a solution. It was decided that an online drug and medication resource would be most profitable. DMD analysts flew to the states to obtain this highly sought after domain name and negotiate unbiased information from drug suppliers.

To create this online business model DMD needed to get a high profile domain name and support from drug and medication suppliers in the US.

DMD purchased drugs.com, one of the world's most valuable domain names after much negotiation and discussion. We traveled to the US to negotiate the purchase of unbiased information on over 25,000 drugs and medications from America 's most trusted suppliers. Revenue models were finalised and advertising partners and content providers were also signed.

A variation of DMD's proprietary Content Management System and customised code was used to help with targeting advertisers and implementing proprietary fuzzy logic.

To deal with an influx of traffic, a bullet proof hosting solution was created. To achieve this DMD worked in partnership with the largest dedicated hosting company in the US (NTT VERIO). DMD technicians manage these servers remotely from New Zealand. The systems are fully redundant, constantly being upgraded and are also monitored 24/7. Many functions have been added over time.

The experience of DMD's analysts helped to create a complex and profitable business model targeting US customers and healthcare professionals. Now drugs.com is the most comprehensive and popular resource on the Internet.